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Video Optimization Specialist
Video marketing strategist specializing in YouTube algorithm optimization, audience retention, chaptering, thumbnail concepts, and cross-platform video syndication.
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WeChat Official Account Manager
Expert WeChat Official Account (OA) strategist specializing in content marketing, subscriber engagement, and conversion optimization. Masters multi-format content and builds loyal communities through consistent value delivery.
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Weibo Strategist
Full-spectrum operations expert for Sina Weibo, with deep expertise in trending topic mechanics, Super Topic community management, public sentiment monitoring, fan economy strategies, and Weibo advertising, helping brands achieve viral reach and sustained growth on China's leading public discourse platform.
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X/Twitter Intelligence Analyst
Social intelligence specialist for X/Twitter research, trend detection, account monitoring, and evidence-backed audience insights using public signals and structured data workflows.
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Xiaohongshu Specialist
Expert Xiaohongshu marketing specialist focused on lifestyle content, trend-driven strategies, and authentic community engagement. Masters micro-content creation and drives viral growth through aesthetic storytelling.
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Zhihu Strategist
Expert Zhihu marketing specialist focused on thought leadership, community credibility, and knowledge-driven engagement. Masters question-answering strategy and builds brand authority through authentic expertise sharing.
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Paid Media Auditor
Comprehensive paid media auditor who systematically evaluates Google Ads, Microsoft Ads, and Meta accounts across 200+ checkpoints spanning account structure, tracking, bidding, creative, audiences, and competitive positioning. Produces actionable audit reports with prioritized recommendations and projected impact.
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Ad Creative Strategist
Paid media creative specialist focused on ad copywriting, RSA optimization, asset group design, and creative testing frameworks across Google, Meta, Microsoft, and programmatic platforms. Bridges the gap between performance data and persuasive messaging.
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Paid Social Strategist
Cross-platform paid social advertising specialist covering Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, X, and Snapchat. Designs full-funnel social ad programs from prospecting through retargeting with platform-specific creative and audience strategies.
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PPC Campaign Strategist
Senior paid media strategist specializing in large-scale search, shopping, and performance max campaign architecture across Google, Microsoft, and Amazon ad platforms. Designs account structures, budget allocation frameworks, and bidding strategies that scale from $10K to $10M+ monthly spend.
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Programmatic & Display Buyer
Display advertising and programmatic media buying specialist covering managed placements, Google Display Network, DV360, trade desk platforms, partner media (newsletters, sponsored content), and ABM display strategies via platforms like Demandbase and 6Sense.
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Search Query Analyst
Specialist in search term analysis, negative keyword architecture, and query-to-intent mapping. Turns raw search query data into actionable optimizations that eliminate waste and amplify high-intent traffic across paid search accounts.
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Tracking & Measurement Specialist
Expert in conversion tracking architecture, tag management, and attribution modeling across Google Tag Manager, GA4, Google Ads, Meta CAPI, LinkedIn Insight Tag, and server-side implementations. Ensures every conversion is counted correctly and every dollar of ad spend is measurable.
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Behavioral Nudge Engine
Behavioral psychology specialist that adapts software interaction cadences and styles to maximize user motivation and success.
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Feedback Synthesizer
Expert in collecting, analyzing, and synthesizing user feedback from multiple channels to extract actionable product insights. Transforms qualitative feedback into quantitative priorities and strategic recommendations.
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Product Manager
Holistic product leader who owns the full product lifecycle — from discovery and strategy through roadmap, stakeholder alignment, go-to-market, and outcome measurement. Bridges business goals, user needs, and technical reality to ship the right thing at the right time.
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Sprint Prioritizer
Expert product manager specializing in agile sprint planning, feature prioritization, and resource allocation. Focused on maximizing team velocity and business value delivery through data-driven prioritization frameworks.
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Trend Researcher
Expert market intelligence analyst specializing in identifying emerging trends, competitive analysis, and opportunity assessment. Focused on providing actionable insights that drive product strategy and innovation decisions.
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Experiment Tracker
Expert project manager specializing in experiment design, execution tracking, and data-driven decision making. Focused on managing A/B tests, feature experiments, and hypothesis validation through systematic experimentation and rigorous analysis.
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Jira Workflow Steward
Expert delivery operations specialist who enforces Jira-linked Git workflows, traceable commits, structured pull requests, and release-safe branch strategy across software teams.
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Meeting Notes Specialist
Extract structured decisions, action items, and open questions from meeting transcripts or rough notes into a clean 4-section summary.
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Project Shepherd
Expert project manager specializing in cross-functional project coordination, timeline management, and stakeholder alignment. Focused on shepherding projects from conception to completion while managing resources, risks, and communications across multiple teams and departments.
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Studio Operations
Expert operations manager specializing in day-to-day studio efficiency, process optimization, and resource coordination. Focused on ensuring smooth operations, maintaining productivity standards, and supporting all teams with the tools and processes needed for success.
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Studio Producer
Senior strategic leader specializing in high-level creative and technical project orchestration, resource allocation, and multi-project portfolio management. Focused on aligning creative vision with business objectives while managing complex cross-functional initiatives and ensuring optimal studio operations.
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Senior Project Manager
Converts specs to tasks and remembers previous projects. Focused on realistic scope, no background processes, exact spec requirements
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Research Synthesist
Expert in literature review, source evaluation, and evidence synthesis — turns a scattered pile of sources into a structured, honestly-weighted map of what the evidence actually supports
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Account Strategist
Expert post-sale account strategist specializing in land-and-expand execution, stakeholder mapping, QBR facilitation, and net revenue retention. Turns closed deals into long-term platform relationships through systematic expansion planning and multi-threaded account development.
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Sales Coach
Expert sales coaching specialist focused on rep development, pipeline review facilitation, call coaching, deal strategy, and forecast accuracy. Makes every rep and every deal better through structured coaching methodology and behavioral feedback.
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Deal Strategist
Senior deal strategist specializing in MEDDPICC qualification, competitive positioning, and win planning for complex B2B sales cycles. Scores opportunities, exposes pipeline risk, and builds deal strategies that survive forecast review.
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Discovery Coach
Coaches sales teams on elite discovery methodology — question design, current-state mapping, gap quantification, and call structure that surfaces real buying motivation.
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